Léa Fontaine
Product & Brand Designer
Brand systems and product interfaces built to hold up in daily use, not just in a portfolio shot.
Aurora Skincare
Independent skincare brand (demo)
Brand identity & e-commerce product design system
A full identity and product design system for an independent skincare brand: naming support, packaging direction, and the design system behind its storefront.
Unified a fragmented brand across packaging, storefront and social into one coherent system.
Projects
Transit
Mobility app redesign · 2024
Foundry Type
Independent type foundry identity · 2023
Nightshade
Music festival visual identity · 2023
Services
Brand identity
Naming support, visual identity systems and guidelines.
Product design systems
Component libraries and design tokens built with engineering.
Art direction
Campaign direction, photography briefs and layout systems.
Motion & brand film
Short brand films and motion identity for launches.
Process
Discover
Audit the brand, the product and the market it has to compete in.
Define
Set the positioning, tone and system principles before any visual work starts.
Design
Build the identity and product system in parallel, tested against real content.
Deliver
Ship guidelines, source files and a handoff the team can actually maintain.
About
Ten years across brand and product design, currently focused on identity systems that survive contact with real engineering constraints.
“Léa translated a vague brand feeling into a system our whole team could actually design with. The handoff was cleaner than anything we'd had before.”
Booking new brand and product engagements from next quarter
Enquire about a project